Wednesday 6th October 2010

PROPS, ACTORS AND ALL THAT JAZZ!!

My main actor is Harleigh Hobbs, she will be dancing in the video and acting as the main girl in the video, I chose her to play the main protagonist as she is a good actress (she is doing A Level Drama and Theatre Studies) she also represents a lot of girls her age (17) - girls who present themselves in a classy, sophisticated way and aren't provocative - a typical role model who girls would look up too. 

My other actor is William McOnie, who will be acting as the guy who is seeing Harleigh, but she thinks throughout that he is messing her around. I chose him because I have worked with him in my AS video and because he did so well in that video, I think he will pull the big A level video off. Plus he looks like the average boy you see around school and around town. Sarah Waterman would be the girl who talks to Will on the bench (which is Harleigh and Will's place) I chose Sarah as I know she is a good worker and also again represents herself in a respectful way.

Imogen, will be the singer. I chose her because she has the Taylor Swift look, natural beauty with amazing blonde hair and again she presents herself well and would also be a good role model to young girls.

Props:

Make up wipes - this is to show how Harleigh changes for Will to be more interested in her.

Dancing shoes for Harleigh - to put on when she finishes dancing
Bags - bags such as school bags would be use for the shots which are set in the school as they are a  realistic portrayal of what students of schools everywhere use to hold onto work etc.

Locations

Mainly on school grounds - this links to my target audience as it is a familiar setting for them.

Field for singer - Whitmoor Common, a beautiful setting heightened by the heather growing in the area which is complimented by the grey sand - this is to show Imogen as a lover of nature as she is a country singer who loves everything country.

Bathroom for Harleigh - to take of her make up and the place where the audience see Harleigh's transformation taking place.

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The bench where Harleigh and Will sit (like its their special spot, she's hurt when Will has another girl sitting there too)

Tuesday 27th September 2010

Potential Target Audience For Music Video 

Here is the questionnaire for my research on my chosen genre of video and song :)

The image is a tad small.

 From these findings, I will now have to work hard to represent the music genre (acoustic) to the best of my ability as only 8% like the acoustic genre.

 These findings show that I have a lot of work on my hands because my inspiration for my music video is Taylor Swift, with my themes and ideas from this inspiration, I need to work hard on creating a music video that will change their view on Taylor Swifts music and the acoustic/folk sound entirely.

This question was to see how often my target audience watch music videos and I found that most of them watch music videos every day, this was helpful as I need the aim of making a video that won't get boring if it is over played. 

Here you can see that the audience prefer to have a simple storyline, this is because they want to be able to follow the action taking place on the screen and because of this I will have a simple storyline throughout, showing the protagonist's relationship.

Here is the simple question of the audience expectations; and you can see that the audience do expect to see the band/artist performing in the video, simply because they should be selling their work so should present themselves. 

 Here, these results show how the audience believe that the band/artist and themes are the most important element in any music video. So because of this, I will show the theme of love throughout the video with Imogen the singer, singing the lyrics to compliment the action taking place.

 I found that most of the audience re-watch music videos to understand what it is about, however because I decided to have my video following a simple storyline, I will make the video so that people will want to watch the video simply for enjoyment.

 I found out that most of the audience would mostly download songs because they saw a video first, so I have to make a video that would make the audience want to buy/download the song, if I was competing in the music industry.

With these findings I found that narrative, performance and intertextuality are the main genre's that the audience prefer. I will include these in my video by have the artist singing the lyrics, a narrative that is easy to understand by the actors facial expressions and intertextuality; using other artists ideas for their videos, such as Taylor Swift.

With these findings, I will use both options as I need to represent a school society, so I could use classrooms and a playground. For the artist I will use a scenic setting to represent the artist throughout.

Friday 24th September 2010

GOODWINS RULES OF MUSIC VIDEO ANALYSIS! - which I need to have evidence of these throughout my video.



1. Music videos demonstrate genre characteristics(e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals(either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Thursday 23rd September 2010

WHITNEY WIATT - COME AROUND (CHOSEN SONG)

Thursday 23rd September 2010

Research into similar Artists....



Taylor Swift:
Her image and representation of her songs are near enough the same as the sound of the song I want to do. Her songs have become well noticed with the young/teenage girls who believe that her songs 'speak' to them. Most of her songs have been in the top 20 due to her acoustic and young sound, and her videos are mostly of the narrative genre, because she wants her videos to create the meaning. I will be looking more closely at her videos as her videos portray love and relationships, which ultimately are aimed at young girls. http://www.youtube.com/results?search_query=taylor+swift+you+belong+with+me&aq=1

Adele:

She has a more soulful sound to Taylor Swift, but that is one of the main reasons I have also chosen her as a style guide. As her music is more mature, it is suitable for an older audience. Her video genre is more perfomance as your just focused on her. However you could say she has a hybrid of narrative, as in some videos she does tell a story throughout the video, an aspect most singers do today as they want to show meaning through the video. I would probably take away her performance as inspiration, as you can really show the emotions she is trying to portray throughout her video 'Make You Feel My Love'. http://www.youtube.com/watch?v=0put0_a--Ng

Katie Melua:

Again her music is inspirational, and is suitable for all people. Her music is very soft and emotional, as seen through her videos. The genre of her videos are mostly performance, but they tend to go through the hybrid of narrative and soectacle, as she uses effects in her videos 'If The Lights Go Out' and 'I Cried For You'. Her songs are a tad quicker in rhythm than my chosen song, but her sound is soft as is 'Come Around' (my chosen song) http://www.youtube.com/watch?v=27RVIgW7L8c

Planning process for Music Video!

Well we have begun this process again...trying to find out what will and won't work for the video, what will make the video AMAZING, and what will make it look awful. This is when we try and work out what effects and transitions will be suitable for the video..this is when I begin to panic! I'm by myself so I don't have another opinion, so I really need to think about my audience and what I want to show through my video. Heres my mood board which maps out ideas on what I think would be good in my video..please wish me luck, as I really need it :)

The mood board 

The mood board helped me visualise ideas of how I could show a typical teenage romance. You can see pictures of Taylor Swift's video 'Be Mine' and general pictures of how I would dress my actors. It also has pictures and associated words of seasons that are mentioned throughout the song. The colours on this mood board connote love as these are colours associated with this emotion.

My little learning curve: the main problem I have encountered so far is uploading my animatic onto the blog. Even though I have evidence of having an animatic and a storyboard, the format for the animatic was wrong, something to do with not having the rate on 25.00. So when I tried to upload it onto youtube, they said 'error: the video has violated youtube servers' or something along those lines. This has been a real learning curve, i know now what to do and where to go from here.

So I'm sorry for the lack of evidence for the animatic, but I have done it, its just technology hates me sometimes!

The Shot Listings: 

These shot lists show the order in which I plan to film and what props, costume and location would be needed for the making of... to take place. This will really help me track my progress and to keep ahead of the deadline.

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Tuesday 21st September 2010

Artist Response!!

I tweeted Whitney Wiatt about using her song for my media project and she said yes!!!! So this means that i can use her song, I am definately a happy bunny :)

Heres the proof: I basically said to her 'Hi i was just wondering if i could use your song come around for my media project, i would be really grateful' and she very nicely replied ':) go for girllllll!' - So you can see why I am happy!! The fact it was also done by Twitter made it easier for her to reply, so for her to reply back faster made the wait less agonizing! So thank you very much Whitney Wiatt! My presentation on Whitney Wiatt

Powerpoint on chosen song

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