In what ways does your media product use, develop of challenge forms and conventions of real media products?
Frame 1: shows the relationship between the lyrics to the visuals, I wanted to incorporate the seasons in the video and I did this by adding pictures of the different seasons - relatig to the lyrics 'Just like the seasons he'll come around' So adding the pictures deepens the meaning of the song and video.
Frame 2: shows Harleigh dancing. The way she swings her arms, compliments the beat, I did this to make it seem she is hitting the beat as she is frustrated that Will (The boy) isn't giving her an answer or the attention she wants/needs to realise that he likes her too. Throughout the music video the shots compliment the lyrics and the overall sound such as 'just like the leaves, he's changing me' sees leaves falling to Harleigh and Will laughing and joking around. This also resembles how teenage romance's are ambiguous, teenagers often refer to couples as 'seeing each other', 'getting together' or 'actually together' and I wanted to convey this to the audience and leave them to interpret Harleigh and Will's relationship for themselves, so they are an active audience.
Frame 3: shows the singer -Imogen - standing alone, being independent and this goes towards Big Machine Records expectations - the record label that Taylor Swift is signed to and have gained 6 Country Music Association Awards, 6 American Music Awards, 4 Academy of Country Music Awards, 4 CMT Music Awards, 3 Teen Choice Awards, 1 MTV Video Music Award as well as 13 GRAMMY Nominations and 5 People’s Choice Award Nominations. As the genre of music is folk, I thought that the best thing to do was dress her to this style of music - like how Taylor Swift represents herself; which is country, so because of this it was important to keep the record label's expectations in hindsight and also to show Imogen as a lover of nature hence why she is walking alone in the heath.
Frame 4: represents the genre as the image is soft and it has a folk location and because of the genre, I wanted to create a country/soft image to really emphasise the meaning behind the song and the artist, also towards the record labels expectations :) so it all links together in the end!
Frame 5: shows the setting/location for the artist. I chose to shoot the music video here as it intensifies the lyrics and really captures the audiences attention on the artist- it's like a one-one conversation, just you and her, she is describing her emotions which involves everyone watching. Also because of the fact she is alone on the heath during sunset it connotes the feeling of sadness - the day is coming to an end which may heighten the heartbreak Harleigh (the main protagonist) feels about her romance with Will, is their romance coming to an end? The audience soon realise that it is just a new beginning with the end of the music video shows them make up, walking hand in hand away from the school.
Frame 6: shows a transition I used to create the video which was additive fade to colour dissolve. I chose dissolves and fades as it compliments the softness on the song and makes it look more proffessional than the other transitions which I could have used. I like my final piece as I think it compels audiences to realise how teenagers act in society today - how they are vulnerable within the society they live in.
Frame 7: shows the natural lighting I have used throughout the video, I did this because I wanted to relate it to reality, thus not changing the lighting. The sunset agaisnt Imogen's face portrays romanticism - linking to the theme of the album itself. Most of the songs on here album are about love itself.
Frame 8: shows the range of costumes used. The first picture - Sarah and Will, and the other with Will and Harleigh, shows how teenagers usually dress for college and how the proxemics/gestures can become intimate and misinterepreted. i chose to keep them dressed relatively casual as Taylor Swifts' video 'Be Mine' shows a normal couple - no hyped up celebrities all glammed up as some other artists portray people. Harleigh's wearing her dancing outfit to show she is dancing, and the colour black also connotes her mood, she doesn't know what it going on with her and Will. Imogen's make up is quite soft yet bright to bring forth how girls will change to be noticed, again relating to society and youth. Also because she is the artist I wanted to show the contrast between the 'real life people' and the 'celebrity' Imogen, I wanted her to look a tad like Swift as she uses her make up to express the moods in her songs.
Frame 9: shows the intertexuality of Taylor Swift's video 'Be Mine'. I was inspired by her video as it also has male - female relationships in jeopardy and gave me ideas on how to show an argument through facial expressions and gestures, which can go with a soft/mellow song.
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